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Sales · enablement · outbound systems

Taylor Joyce

800%
Pipeline increase in four months - full sales transformation: redesigned process, team structure, and account targeting, with full-team quota attainment (Concentrix).
Grew ARR more than 4× as an early revenue-team member building the sales process from the ground up - win rate 15%→33%, loss rate 44%→10%, and exceeded personal quota across two consecutive quarters.
2.5×
Pipeline growth rebuilding SDR and inside-sales workflows and buyer personas, with a 200% lift in meeting-to-opportunity conversion (Hippo Video).
Playbook
Built the company’s first formal sales playbook - TAM segmentation, ICP, and qualification - and turned it into two strategic partnerships built into a significant new ARR stream (Datava).
Cisco
Built and ran a distributed SDR team (3 US + 30 in Bangalore) on a live accountability system that fed the AE team consistently - CloudCherry was acquired by Cisco.

Taylor owns outbound enablement, rep development, and sales system architecture. Where most enablement consultants teach tactics, he builds the infrastructure - the talk tracks, playbooks, sequences, and accountability systems - that turns average reps into consistent performers and good reps into leaders. 15+ years across fintech and B2B SaaS, strongest where the motion has to be built from scratch, with credibility built at CRMNEXT, Datava, Hippo Video, Concentrix, and CloudCherry (acquired by Cisco). Ask him below - the stories and the playbook are his to tell.

Ask Taylor anything

Questions, answered

What kind of sales results has Taylor driven?

Systems work with numbers behind it: an 800% pipeline increase in four months from a full sales transformation (Concentrix), a company whose ARR he grew more than 4× with win rate from 15% to 33% and loss rate cut from 44% to 10%, where he also exceeded personal quota across two consecutive quarters, 2.5× pipeline growth and a 200% lift in meeting-to-opportunity conversion (Hippo Video), and a first formal sales playbook at Datava that became two strategic partnerships built into a significant new ARR stream.

How does Taylor fix a broken sales org?

By building the system that was missing, not blaming the rep. Reps don’t fail - systems fail reps: most broken orgs have no playbook, no ICP, and no structure for how a lead gets touched or a rep gets ramped. He writes the first formal sales playbook (TAM segmentation, ICP, outreach process, qualification), runs 3× pipeline coverage as a daily discipline, and builds a 3×3 multi-threaded account-penetration strategy so deals don’t hinge on a single contact.

Where do AI agents fit in Taylor’s sales motion - and where do humans still win?

He was early to it - deploying an AI-assisted email follow-up motion at CloudCherry before anyone called it agentic, enforcing a 15-minute inbound lead-response SLA years before speed-to-lead became standard, and running a distributed SDR floor over live webcam feeds before remote team management was mainstream. Agents take qualification, routing, and first drafts; humans move up to strategic, multi-threaded accounts and enablement.

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