Real campaigns.
The creative work — on video, with receipts. Each one happened because a team committed to making something the market couldn't ignore.
Real campaigns.
Real teams. Real receipts.
A few of the campaigns I'm most proud of. Each one happened because a team of people committed to making something the market couldn't ignore. The wins belong to them.
Flip CX · Lightning StrikeThe Big Flippin' Reveal
Renaming RedRoute to Flip CX with weeks of teased clues and challenges. Yes, that's actually James in front of the target. Yes, those are real knives. Yes, there was also an ice bath in a robot costume and a CEO hot sauce challenge. The buildup earned the reveal.
CRMNEXTThe Banklorette
A full Bachelorette-style video series for credit unions — Trailer, Season Premiere, Group Date, all the way to the Final Rose. We sent prospects a real rose engineered to last five years with the message: "CRMs are meant to last. Will you accept this rose?" People outside our ICP asked to join the cast.
Right on the Money
A national contest celebrating credit unions doing great work in their communities — with real custom wrestling championship belts as the trophy. When Guadalupe Credit Union won, their CEO posed with the belt on Instagram. Real customer, real celebration.
Custom Lego Kits
Nonprofits wear a lot of hats and piecemeal multiple products together. So we sent custom Lego kits to our top targets with the message: "You no longer have to wear so many hats — we put the pieces together for you."
The Coffee Truck Hijack
Qualtrics wasn't serving coffee at their main conference. So we rented a coffee truck and parked across the street. Everyone came to us — before, during, and after the conference. Qualtrics later said: "Bold move, but a good one."
CloudCherry · Cisco loved thisThe CX Championship
Real wrestling-style championship belts as the trophy for CX leaders. Each winner customized to their brand — including a "Captain CX" recipient who has worn his proudly for years. Cisco loved it so much they kept it going post-acquisition.
The B2C Awards
We launched the Back To The Customer Awards — celebrating the best of CX in E-Commerce and DTC — as part of the Flip CX rebrand. Not just a marketing splash, but a category-defining moment that gave the industry a new vocabulary and made Flip the convener of the conversation.
The Sales Creative Menu
A "marketing menu" sales reps could pick from for their deals — like ordering off a restaurant menu. Made marketing tangible, accessible, and actually usable by sales. The kind of work that makes sales love marketing.
Every campaign above happened because a team of people made it happen.
The work belongs to them — I was just lucky to build it alongside them.