Start with the audit or one operator. Add the others as the work proves out. Fixed monthly retainers, no hourly rates, and a real build shipped every month. We scope the investment with you in the audit.
Know exactly where your go-to-market is strong, where it leaks, and what to build first.
Each rung runs the Monthly Operating System. Each one names what it adds over the rung below.
One operator, embedded on your most acute pain.
Strategy, demand, and AI (James). Brand, website, and martech (Thomas). Or outbound and BDR (Taylor).
A second operator and a second build track, running in parallel.
Two lanes at once - brand plus outbound, or strategy plus the demand engine.
The third operator and one connected plan - strategy, brand, and the outbound engine, rebuilt together.
The full pod, embedded, rebuilding the whole motion.
Every fractional engagement runs the same rhythm. Every month ships something real.
GTM and pipeline review, KPI check, roadmap adjust. We pick the month’s priority build.
The pod ships a real artifact - a rebuilt page and messaging, a live outbound sequence, an AI or agent workflow, a demand program. The track depends on your rung. Every month produces a working thing.
Launch and measure. Train your internal team. Pre-load next month.
A fixed monthly retainer, sized to the scope of work - never an hourly rate. We scope it with you in the readiness audit, so you see the plan and the investment together before you commit. Start with the audit or a single track and grow from there.
A fractional CMO is one person, usually on strategy and demand. A fractional GTM team is three operators - strategy and AI, brand and martech, outbound and sales - who also build the work, not just direct it. You can start with one operator and add the others as you grow.
No. Most engagements start with the audit or a Single-Track and grow into more. Each rung names what it adds over the one below, so the path up is clear from the start.
A real artifact - a rebuilt page, a live outbound sequence, an AI or agent workflow, a demand program. The build sprint runs every month. You get a working thing, not a deck.
Month to month on a fixed retainer. The work is structured in quarters because that is how long a real GTM rebuild takes to compound, but you are never locked into a long contract.
A fixed-scope GTM and AI readiness audit: we score where you are across People, Process, Data, and AI, name the gaps, and hand you a 90-day roadmap and the rung that fits. Credited toward month 1 if you start a track.