✱ ASK JAMESPreview · not live

Chase.

Neon-on-black with the Zion shape language — slant cards, hatch tags, sunbursts, bold dots. Solid colors, no gradients.

01 · Shapes

The shape kit

JGSlant card stack
Hatch tags
Sunburst
Collect. Trade.
Bold dots
02 · Logo

The logo

JG✱
✱ ASK JAMES
3X CMO · AI-Native GTM
Recommended primary
Favicon @JGJGJG✱ ASK JAMES

Other directions to compare:

JG✱ ASK JAMES
A · Slant stack
JG on offset slanted cards — your Zion shape, no gradient.
JG✱✱ ASK JAMES
B · Monogram tile
App-icon JG, solid cyan edge + spark. Doubles as favicon.
✱✱ ASK JAMES
C · Chat spark
A speech bubble + spark = literally 'Ask'. Conversational.
GTMOPERATOR.
D · Wordmark only
Type-forward with a cyan dot. Simplest, scales anywhere.
03 · Color

The palette

#0A0A0C
Black
Background
#15151B
Surface
Raised cards
#FF3D9A
Magenta
Primary accent
#48D8D8
Cyan
Secondary accent
#F5B73D
Amber
Tertiary accent — signal & mid-states
#FFFFFF
White
Primary text
#9A9AA6
Muted
Secondary text
04 · Type

Bricolage + Inter + Mono

Display XL
Three steps ahead.
Display L
Marketing, but brave.
H2
Every touchpoint counts
Body L
Lead with the hook, then bring the receipts.
Body
Default paragraph text set in Inter for clean, legible reading at any size.
05 · Buttons

Calls to action

06 · Cards

Surfaces & shape accents

Default card

Dark surface, hairline border, a hatch tag in the corner.

Spotlight

Magenta border to make one thing pop. No glow, no gradient.

Featured · Rec

“James is one of those rare marketing leaders who actually delivers transformation.”

Mary Crogan · VP Brand, Bloomerang