Neon-on-black with the Zion shape language - slant cards, hatch tags, sunbursts, bold dots. Solid colors, no gradients.
01 · Shapes
The shape kit
Slant card stack
Hatch tags
Sunburst
Collect. Trade.
Bold dots
02 · Logo
The logo
✱ ASK JAMES
3X CMO · AI-Native GTM
Recommended primary
Favicon @✱ ASK JAMES
Other directions to compare:
✱ ASK JAMES
A · Slant stack
JG on offset slanted cards - your Zion shape, no gradient.
✱ ASK JAMES
B · Monogram tile
App-icon JG, solid cyan edge + spark. Doubles as favicon.
✱ ASK JAMES
C · Chat spark
A speech bubble + spark = literally 'Ask'. Conversational.
GTMOPERATOR.
D · Wordmark only
Type-forward with a cyan dot. Simplest, scales anywhere.
03 · Color
The palette
#0A0A0C
Black
Background
#15151B
Surface
Raised cards
#FF3D9A
Magenta
Primary accent
#48D8D8
Cyan
Secondary accent
#F5B73D
Amber
Tertiary accent - signal & mid-states
#FFFFFF
White
Primary text
#9A9AA6
Muted
Secondary text
04 · Type
Bricolage + Inter + Mono
Display XL
Three steps ahead.
Display L
Marketing, but brave.
H2
Every touchpoint counts
Body L
Lead with the hook, then bring the receipts.
Body
Default paragraph text set in Inter for clean, legible reading at any size.
05 · Buttons
Calls to action
06 · Cards
Surfaces & shape accents
Default card
Dark surface, hairline border, a hatch tag in the corner.
Spotlight
Magenta border to make one thing pop. No glow, no gradient.
Featured · Rec
“James is one of those rare marketing leaders who actually delivers transformation.”
Mary Crogan · VP Brand, a B2B SaaS company
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